How To Get On The First Page Of Google

Google search results page comprises three or four main sections: Paid advertisers (yellow box); Map/local listings (green box); Organic/unpaid listings (purple box); and additional paid advertisements (orange box). Image courtesy WSI Milton

By Denise Gervais

In an industry as competitive as landscaping or lawn care, being visible on the first page of a Google search can make the difference between having enough customers to work year-round or only being busy when competitors are booked solid through the spring and summer months.

Before getting into the process of how companies can increase the likelihood of their websites appearing on the first page of a Google search, it is important to understand the makeup of search results.

For instance, a Google search results page comprises three or four main sections (see Figure 1):
1. Paid advertisers (approximately one to three) appear at the top of the page (yellow box).
2. Map/local listings (not always, but often for a location-based store or service like lawn care or landscaping (green box).
3. Organic/unpaid listings (the largest block) located in the middle and bottom of the page (purple box).
4. Additional paid advertisements (right-hand column of the page) (orange box).

Therefore, it is possible for one company to appear on the first page of Google in each of these different positions. However, of the four spots, the organic listing position is the most difficult to secure as they are determined by Google. There is no way to guarantee a spot on the first page of organic search results.

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