The Vancouver Island Golf Superintendents Association (VIGSA) puts on a free family skate, but welcomes donations as part of its fundraising activities for MS. The event features local sporting team mascots. Photo from VIGSA-MS Event
By Brian Youell
Superintendents and industry representatives from the Vancouver Island Golf Superintendents Association (VIGSA) get together once a week to play hockey. One day back in 2008, someone suggested the group ‘up their game’ and use the event to raise money for local charity.
Gregor Kowalski, superintendent at Royal Oak Golf Course in Victoria, agreed to spearhead the new charity initiative with proceeds going to help those with Multiple Sclerosis (MS), a disease that had touched the lives of some in the community. The public was invited to the hockey game, which featured a silent auction and dinner at Royal Oak. Along with the sale of 50/50 tickets, the event raised $7,000.
Given its success, the group decided they could do even more to raise awareness about MS, so a committee was struck to get the word out and fundraise on an ongoing basis. (The committee is currently chaired by Cordova Bay Golf Course superintendent Dean Piller and Dena Gent of AR Mower Supply in Delta, B.C.).
In the second year, they raised $70,000 and in January 2014, $130,000. To date, approximately $700,000 has been raised for MS.
Read the full article: Superintendents Take on Multiple Sclerosis
With golf season gearing up again, it is important to understand the current state of the Canadian game and the factors influencing consumer behaviour.
To this end, it is worth revisiting some of the findings of a 2012 study conducted by the National Allied Golf Association (NAGA). The “Canadian Golf Consumer Behaviour Study,” is a national survey of more than 1300 responses. It explores:
● interest and support for the game;
● involvement in the game;
● level of play and engagement;
● behaviours and beliefs;
● demographic and psychographic segments; and
● benefits that drive growth.
The study focuses on both the amount people play the game and how much they spend on it—the more engaged a consumer is, the more he or she will spend. Focusing on the effective population (i.e. those who are capable of playing golf), about 5.7 million Canadians were considered for the study. From this number, results showed the total entering the game is equal to those leaving the game: 18 per cent—or approximately 1.026 million people.
Read the full article: Golf by the Numbers