Rob Cooke

Rob Cooke has joined Jacobsen, a turf maintenance equipment provider, as its new territory sales manager for eastern Canada.

Responsible for supporting dealers and customers in eastern Canada, Cooke has more than 17 years of experience in the golf and municipal markets, serving various sales and service roles at Vanden Bussche Irrigation, Rain Bird Canada, Smart Watering Systems, and Holmes Irrigation/Aqua Turf Canada.

Cooke graduated with a bachelor of arts (BA) degree from York University, Glendon College, with French as a second language. He is also a certified irrigation designer, water conservation manager, landscape irrigation auditor, and irrigation contractor.

“This position is critical for Jacobsen as we continue to develop and grow long-term relationships with dealers, customers, and associations in eastern Canada,” said Ric Stone, vice-president of sales and marketing. “Rob’s golf irrigation background has given him a great understanding of the Canadian turf industry and will help us expand our reach in eastern Canada.”